Superdrug has appointed deals expert Chloe Carmichael its cost of living ambassador.
The television presenter will raise awareness of the UK health and beauty retailer’s summer deals and promotions from July to September 2023.
She will also create a mini social media series on the best value own-brand products across the retailer’s key categories, including sun care, skin care and allergy.
Carmichael presents a monthly money saving segment on ITV show This Morning and runs online community Chloe’s Deal Club, which has more than 60,000 members.
“I have always been a huge fan of Superdrug and how they put accessibility at the heart of everything they do,” said Carmichael.
“So to be able to spread the word about its incredible summer savings to my community at such an important time is something I’m really looking forward to.”
This announcement comes hot on the heels of Superdrug cutting the price of its own-brand sun care by 20%, stating the category is “a healthcare essential”.
The move came after the retailer discovered that people on the very lowest incomes are less likely to wear sunscreen than any other economic group.
Superdrug’s collaboration with Carmichael marks the second year of its ongoing cost-of-living campaign, which aims to help customers access “the best deals”.
“We commit to bringing customers the best value on everyday products,” commented Simon Comins, Superdrug’s Chief Commercial Officer.
“We know that customers are always looking for ways to shop smarter, and by partnering with Chloe, we hope to help even more shoppers take advantage of our summer savings.
“From essential healthcare products to items that will provide joy and a moment of self-care, without breaking the bank.”
Superdrug has also launched its own-brand make-up collection to help customers during the cost of living crisis.
The majority of the 136-piece range retails for less than £9.
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