In today’s increasingly eco-conscious consumer landscape, brands are putting their efforts to be more environmentally friendly at the forefront of their marketing.
With 48% of consumers saying they want brands to show the direct impact their purchases have on the environment, according to data from Mintel, it’s no surprise that beauty players are investing in initiatives to reduce, reuse and recycle their packaging, with every choice having the potential to make significant impact – both on the planet, and brands’ bottom lines.
And labels – while perhaps not as often spotlighted as bottles and boxes – are a crucial part of this, having a huge role to play in not only showcasing the brand’s identity and standing out on-shelf, but providing the user with
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