With consumers now viewing health as the new wealth and understanding the link between sun exposure and skin cancer, brands have rushed to develop sun protection products that fit with busy lifestyles and the latest beauty trends to show that sun cream is not only for the beach.
7 products heating up the sun protection category
May marks the launch of The British Association of Dermatolgists’ Sun Awareness campaign and #SunAwarenessWeek, a national-wide programme which offers advice on prevention and detection of cancer, but how is the beauty sector innovating to keep us safe in the sun?
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Sun Protection Conference 2025 highlights: from testing breakthroughs to consumer confidence challenges
Read moreTechnical standards, regulation and the importance of more sun safety public messaging were among the issues discussed at the two-day event in London, UK
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Skin Care
Meet the speakers: 2025 Sun Protection Conference agenda revealed
Featuring speakers from leading companies such as L’Oréal, Beiersdorf, Coty, and others, the biennial sun care conference returns with another exciting year of thought leaders who are driving innovation in the sun care industry.
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