Sun Protection Conference 2025 highlights: from testing breakthroughs to consumer confidence challenges

By Lynsey Barber | Published: 27-Jun-2025

Technical standards, regulation and the importance of more sun safety public messaging were among the issues discussed at the two-day event in London, UK

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The future of sunscreen was put under the microscope by leading scientists, researchers and industry experts at the prestigious Sun Protection Conference this week.

Issues such as technical standards, regulation and public messaging were highlighted, as speakers from the likes of beauty giants L’Oréal, Coty, and Procter & Gamble took to the stage over two days (24 and 25 June) at the Royal College of Physicians in London, UK.

Major breakthroughs in testing were celebrated as the biggest step forward in sun protection in the past 50 years.

Despite progress, however, fears were raised that public confidence in sunscreen is at an all time low, while new rules in the pipeline could stifle innovation. 

The theme of this year’s biennial event, Time for Change, is an “acknowledgement that some potential landscape globally is undergoing a rapid and necessary transformation”, said Chairman of the event and former VP of R&D at Procter & Gamble, Professor Paul Matts, in his opening address.

“Scientists, regulators, manufacturers, health care professionals alike are facing a period of extraordinary, in some cases unprecedented, complexity and opportunity.”

Below, Cosmetics Business brings you the highlights of these thought-provoking presentations and key talking points.

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