A Matter of Change Notebook today unveils a compelling new seven-part thought leadership series, ‘Valuable Insights on the Supply Chain’, featuring conversations with innovators rethinking the supply chain through sustainable, systems-led approaches. The first edition spotlights Jake Inglis, founder of EZ Beverages UK Ltd, as he shares how circularity can be embedded at the core of product design and business strategy.
Key takeaways from this exclusive conversation include:
- Designing for circularity – Inglis discusses the decision to use 150 ml aluminium cans at EZ Beverages—a material that is endlessly recyclable and supports his ambition to view packaging as a resource, not waste.
- Aligning vision and infrastructure – Reflecting on Scotland’s progressive environmental policies and the Deposit Return Scheme, Inglis stresses the importance of integrating sustainability into the business model, rather than depending solely on regulation.
- Balancing aesthetics and function – Drawing on his engineering experience at Crown Holdings Inc., Inglis combined strong visual design with structural resilience and recyclability—utilising full-wrap aluminium cans for both brand impact and sustainability.
- Tackling systemic misalignment – He highlights the disconnect between industry capabilities and real-world recycling systems, calling for improved infrastructure, public education, and cross-sector collaboration.
- Looking ahead – Inglis predicts growing demand for transparent, closed-loop packaging systems supported by clearer labelling, traceability features (such as QR codes), and digital tools to incentivise recycling—especially in the functional drinks category.
“It shows that good intentions are not enough—brands must embed sustainability into the business model from the outset,” says Inglis, summing up the central theme: sustainability should be fundamental, not optional.
Curated by Matters To You Studio, the series delivers “fresh ideas and practical reflections” designed to inspire new thinking on how supply chains can evolve to meet the challenges of climate and resource scarcity. Future editions will explore critical areas such as sourcing, distribution, and innovation—through dialogues with experts dedicated to systemic change.
About A Matter of Change Notebook
A Matter of Change Notebook is a content platform by Matters To You Studio, focused on the systems shaping our world—spanning sustainability, technology, and culture. The ‘Valuable Insights on the Supply Chain’ series offers in-depth perspectives on how modern supply chains can adapt for a more responsible future.
Read the full interview with Jake Inglis and previous editions at A Matter of Change Notebook.
