Sustainable personal care brand Wild has announced British sporting star Emma Raducanu as its new Global Brand Ambassador, debuting the partnership at the US Open Tennis Championships.
The collaboration marks a huge international push for the UK-based brand, with Raducanu set to front the ‘Champions of Change’ campaign across both social media and television to highlight Wild’s products to a global audience.
The campaign highlights Wild’s mission to make sustainability more accessible, transforming everyday personal care into a sustainable, planet-friendly routine.
The Unilever-owned brand is known for its range of eco-friendly refills and sustainable products, including deodorant, shower gels and hand wash.
Tennis ace Raducanu, who shot to fame following her win at the 2021 US Open at just 18 years old, has since become one of Britain’s most high-profile sporting talents.
Speaking to Cosmetics Business about the partnership, Eli Miansarow, Head of Brand at Wild, shared: “Wild is bold, fun and forward-thinking and Emma’s the perfect fit.
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