Product science doesn’t speak for itself. It’s complex, often invisible, and usually gets lost in translation between R&D and the rest of the world. Technical teams might fully understand the innovation, but they often struggle to sell the idea to senior business leaders who aren’t technical; or communicate the benefits so the consumer can truly understand its advantages. Especially when the claims are new, technical, or hard to picture.
Building upon this need along with USP Demo Solutions’ years of experience developing high-impact, science-driven demo tools, the Demo Innovation Workshop was created.
This new hands-on format is designed for R&D teams that need to translate what’s happening at the lab into something that decision-makers, marketers, and consumers can understand. The workshops are conducted in person, either as one-time sessions or recurring events, and focus on rapid collaboration. Teams work directly with USP’s demo creation specialists to co-develop functional, scalable demos that bring product benefits to life visibly, instantly, and memorably.
Diego Kanda-Diwidi, CEO of USP Solutions, explains, “A good product demo must make the audience believe in how and why the product works and matters. Our workshops help teams move faster to turn complexity into clarity and build demos that speak for their science.”
With more than 2500 projects successfully completed with over 480 brands around the world, the team behind this approach knows what it takes to bridge the gap between product science and actual impact.
To see some real-life examples of what this looks like, visit www.uspsolutions.at/work. For details about the workshops, go to www.uspsolutions.at/rd.
For inquiries or to schedule a discovery call, visit www.uspsolutions.at/contact.
