As part of its “local for local” strategy, this state-of-the-art lab reinforces Aptar Beauty’s commitment to offering reliable, high-quality packaging and services that enhance customer satisfaction and speed-to-market.
ISTA-6 CERTIFICATION
The ISTA-6 certification, developed by the International Safe Transit Association (ISTA), is a rigorous set of testing protocols designed specifically for e-commerce packaging. It ensures that products are not only compliant but optimised for performance across all distribution channels. This claim guarantees that products withstand the unique challenges of e-commerce shipping, with the objectives of reducing damage, minimising returns, and enhancing the end-user satisfaction.
At Aptar Beauty, we understand that packaging is a critical part of the brand experience,
Said Luigi Garofalo, Global Category Director Personal Care and Home Care. “This is why we invested in a new state-of-the-art equipment for our testing laboratory and obtained the ISTA-6 certification, recognising our ability to perform advanced testing that meets the highest standards for e-commerce packaging.”
Aptar Beauty is also an official participant in the Amazon Packaging Support and Supplier Network (APASS) program.
This new certification reflects Aptar Beauty’s strong commitment to a “local for local” strategy, which leverages its global footprint and advanced capabilities to empower the regional supply chains. This agility helps accelerate time-to-market and expands the opportunities for customers to qualify their packaging closer to their distribution markets.
AN IN-HOUSE DEDICATED TESTING LAB
The Chieti lab enables comprehensive testing that simulates real-world shipping conditions, following the Amazon ISTA-6 protocols. Is it equipped with cutting-edge technology designed for several tests, including a vibration table (for road transportation and delivery simulation) and drop tester machine (replicating e-commerce supply chain). This allows Aptar Beauty to validate packaging resistance to transportation and potential damage while eliminating the need for excess packaging or overwrapping. Brands successfully completing these tests can use the e-commerce capable claims for their final products.
With over 75 years of experience in beauty packaging, Aptar Beauty goes beyond packaging and regulatory testing. It leverages extensive knowledge of product formulation, market trends, and custom expertise to offer unparalleled services and capabilities. The objective is to help brands navigate the challenges of omnichannel distribution and help them get to market faster, without compromising on quality or consumer satisfaction.
