Beauty Pie is launching a major new marketing push to promote its “most advanced anti-ageing innovation to date”.
A 360-degree campaign, which the beauty membership brand said is its “boldest yet”, will focus on its Youthbomb Extreme Retinal Triple Renewal Serum.
Activity will include Beauty Pie’s first ever pop-up and a refreshed push through out-of-home (OOH) media with adverts across 80 TFL stations in London, UK, using the banner ‘Your Future Self Will Thank You’.
The direct-to-consumer brand will debut Youthbomb London Lab, an immersive pop-up on 11 to 13 September at 5-7 Carnaby Street, Soho, London.
Visitors will be given a behind-the-scenes experience of the science and innovation behind Youthbomb serum.
Youthbomb Extreme Triple Renewal Serum is an overnight treatment combining encapsulated retinaldehyde, granactive retinoid and bioavailable bakuchiol with barrier-supporting actives like niacinamide, hyaluronic acid, ceramide np and lactic acid.
It claims to “help reduce the appearance of fine lines, blemishes and hyperpigmentation in one”.
Developed with a US triple-board-certified dermatologist, the serum is clinically proven to improve skin texture by up to 66% and lift firmness by 50% in four weeks, said the brand.
It claims to deliver “prescription-level results without a prescription”, and 90% of trial participants reported firmer skin after two weeks of use and 91% said they had more even tone.
The campaign will also highlight Beauty Pie’s wider anti-ageing focused Youthbomb range, which includes face, eye and body creams, as well as a supplement.