Elemis is taking over London, UK, with The Skin Spa – a pop-up experience which marks the brand’s role as Official Skin Care Partner to the Aston Martin Formula One Team.
Open to the public from 4 to 7 September, the activation will allow visitors to discover the brand and its Formula 1 partnership through HD skin analysis, express facial treatments and more.
The pop-up is part of London shopping destination Covent Garden’s Big Beauty programme, which sees a number of beauty brands take part in a ten day celebration of skin, make-up, fragrance and wellbeing between 4 to 14 September.
“We are thrilled to bring The Elemis Skin Spa to Covent Garden for the Big Beauty programme, following its debut at the British Grand Prix,” Amy Mansell, Global Partnerships Director for Elemis, told Cosmetics Business.