Bespoke beauty: The ‘world’s first’ online customised mascara service is here

By Sarah Parsons | Published: 11-Dec-2017
Colour Cosmetics Marketing

The new digital service by Eyeko aims to streamline the hunt for the perfect mascara

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Type “find the perfect mascara” into Google’s search bar and consumers will be confronted by more than 4.93 million results – and that’s before they get overwhelmed by the ploretha of products in-store.

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