Garnier teams up with DJ AG for an inclusive SPF activation

By Lollie Hancock | Published: 8-Sep-2025
Skin Care Marketing

The L’Oréal-owned skin care giant has enlisted the viral DJ for a three-stop UK tour to highlight the importance of SPF protection for all skin tones

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Garnier has joined forces with DJ AG for ‘One Brighter Set’ – a three-stop activation across the UK to highlight the importance of using SPF on all skin tones.

The activation stopped off in Cardiff, Wales (6 September), and Manchester, England (7 September), ahead of its final destination of London, England, today (8 September).

Visitors were able to get their hands on free samples and merchandise from the L’Oréal-owned brand.

As well as full-size goody bags and a live set from DJ AG, who will live stream performances to his TikTok page.

James Sattherthwaite, General Manager for Garnier UK&I, told Cosmetics Business: “Garnier continues on its mission to bring moments of brightness and ordinary joy to everyday life with our new campaign ‘One Brighter Step.’ 

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