In the competitive and innovative world of cosmetics, staying ahead requires groundbreaking technologies that deliver both performance and emotional impact. QACS Lab is proud to lead the charge with our AI-powered Emotional Analysis, a revolutionary approach that combines clinical efficacy testing, sensory analysis, and cutting-edge AI tools. Designed to help manufacturers refine their products and connect with consumers on a deeper-holistic level, our services are tailored for success in today’s demanding market.
Why emotional tracking matters in cosmetics
In the New Product Development (NPD) stage, understanding consumer emotions is critical. Products that evoke positive emotions not only stand out but also create lasting connections with consumers. Emotional Analysis by QACS Lab enables cosmetic brands to:
- Capture real-time reactions: utilising AI facial emotion recognition tools, we detect subtle emotional responses during product interaction.
- Enhance marketing strategies: pinpointing emotional triggers allows for the creation of campaigns that deeply resonate with target audiences.
- Optimise product development: insights from emotional data help refine branding and formulations for maximum appeal and effectiveness.
Clinical efficacy testing: the foundation of consumer trust
QACS Lab is committed to rigorous scientific standards, ensuring all products meet regulatory and consumer expectations. Our clinical efficacy testing services provide robust data to support claims and validate product performance. Examples of our testing capabilities include the evaluation of anti-wrinkle effects, sensory analysis, pigmentation reduction, and elasticity improvement and provide a comprehensive analysis of product efficacy.
Each study is conducted with informed volunteer participants who meet stringent inclusion and exclusion criteria, ensuring reliable and actionable results. From assessing hydration and smoothness to measuring wrinkle reduction and firmness, our protocols are aligned with the highest industry standards.
What sets us apart?
Artificial intelligence is transforming the cosmetics industry, offering unmatched precision and insights. At QACS Lab, AI plays a pivotal role in our testing and development processes, particularly through facial emotion recognition and emotional analysis. We employ advanced AI tools to map consumer emotions in real-time, providing an in-depth understanding of how products resonate emotionally. With intuitive visualisations and detailed profiling, brands can confidently optimise their offerings.
Benchmarking for strategic insights
Our emotional analysis combined with performance benchmarking allows brands to understand competitive positioning, highlight product strengths, and validate marketing claims with robust data. Our results are presented through clear and engaging visualisations, making complex data accessible and actionable for manufacturers. Whether it’s clinical efficacy metrics, sensory insights, or emotional tracking data, our visual reports empower brands to make informed decisions quickly.
Sensory testing: enhancing emotional analysis
Sensory testing complements AI-driven emotional tracking by offering a tangible assessment of product performance. When combined, these methods provide a holistic view of consumer experiences. Our sensory panels evaluate texture, absorption, and fragrance while AI tools capture the emotional impact. This synergy delivers comprehensive insights that enhance product development.
Ethical standards and participant safety
Ethical integrity is central to our operations. QACS Lab adheres to strict ethical guidelines, prioritising participant safety and data privacy. Participants are fully informed about study objectives, and their consent is obtained in accordance with international standards. We maintain compliance with all applicable regulations, ensuring both ethical and scientific rigor.
Driving innovation with QACS Lab
By integrating AI-powered Emotional Analysis with clinical efficacy and sensory testing, QACS Lab provides a comprehensive solution for product innovation. Our approach helps manufacturers launch products that forge lasting emotional connections, refine formulations for superior performance and appeal, and craft targeted marketing strategies based on reliable data.
