A new name and rebrand for Brad Pitt’s skin care line, now called Beau Domaine, is impeccably timed, riding the high of his ‘F1’ film success.
But it’s not just the live action that’s getting the headlines. Pitt’s appearance is getting just as many column inches – a Hollywood star that looks his age. What a novelty!
In a world where 70-year-old stars are willing to go under the knife to look the same age as their nepo baby kids, Pitt exudes a natural handsomeness that embraces his years rather than belies them.
This provides a perfectly set scene to relaunch an inclusive skin care range that celebrates the luxury of time and the science of ‘slow ageing’ – especially since the original launch in 2022 was met with mixed reception.
Formerly known as Le Domaine, Beau Domaine now boasts “luminous white” packaging, which it claims “reflects both the purity and scientific precision behind the brand's formulations” and reduces its carbon footprint.
Why, then, is this rebrand so underwhelming, dare I say, boring?
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