Cosmetics Business Picks: 8 beauty launches for August

By Alessandro Carrara | Published: 1-Aug-2025
Fragrance Skin Care

Sol de Janeiro, e.l.f. Beauty and Sculpted by Aimee are among the beauty brands that have released new make-up and skin care products this August

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From e.l.f. Beauty to NARS, the beauty industry is injecting a hefty dose of sparkle into its latest crop of make-up launches.

Irish skin care and make-up brand Sculpted by Aimee, meanwhile, is heading to online beauty retailer Cult Beauty with a curated edit of its best-selling items.

Plus, Sol de Janeiro is keeping summer alive with its new Sundays in Rio scent, which attempts to capture the “vibrant spirit of Brazilian Sundays”, the brand claimed.

Read the full list below to find out more.

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