Pure Beauty

Cosmetics Business picks: 8 biggest beauty launches this week

By Lollie Hancock | Published: 15-Aug-2025

This week’s top launches include fresh fragrances from Orebella and Playboy, longevity-boosting skin care to turn back time, and a new brand launch from a Kardashian-favourite make-up artist

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The beauty industry is showing no signs of slowing down for summer as this week brings another collection of innovative and exciting product launches from both leading brands and new names.

Rejuvenation and restoration are at the forefront of a new skin care launch from Nobel Panacea.

In colour cosmetics, experts are leading by example as celebrity brow expert Kim O’Sullivan and Kar-Jenner favourite Mary Phillip announced new launches built from years of experience.

Functional fragrance is also at play through Bella Hadid’s Orebella, which combines essential oils with scent, and

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