Available in 6 different categories – Everyday, Thick & Fluffy, Textured, Petite, Espresso & Dramatic –each cluster is meticulously handmade to ensure lightweight comfort and durability. With proper care, these lashes are also reusable, offering bot quality and sustainability in eyelash enhancement.
The clusters take lash customisation to the next level which is exactly what Merton was able to create within his stunning looks!
Says Merton, “The brief was to truly showcase how versatile the lashes are, and I did so by creating two distinct looks that represent the different styles of the lashes. We wanted to go beyond just highlighting one lash style and instead feature both a more natural look and a bolder, more dramatic one. The model chosen –Wren Arkose -was ideal because she could complement both lash styles effortlessly, allowing us to showcase the range.”
Whether you desire a full voluminous look, a wispy textured look, a delicate natural look, or a more dramatic look to blend beautifully with your natural lashes, there is a cluster style to suit everyone!“
For the campaign, I created a soft glam makeup look. The goal was to keep the makeup balanced and not overpower the lashes, allowing them to be the true focus of the look. The result was a chic, understated style that still had enough definition to highlight the lashes without competing with them,” says Merton.
“I love how versatile The Luxe Edit Clusters are. They offer a wide variety of lash styles, from natural to ultra-dramatic, so they can work with any makeup look. Whether you’re going for a soft, everyday vibe or something bolder and more glamorous, there’s a lash cluster for every mood and occasion.
”Renowned for producing cutting-edge and innovative products that don’t follow trends but instigates them, MODELROCK truly encourages everyone to embrace their distinctive style and individuality; the collaboration with Mertonis a true reflection of this philosophy.“
I absolutely love this new campaign that Merton has created for us. As a brand we love the art of collaboration and witnessing how our creatives bring to life our lashes, playing with all the different styles for different looks,”says MODELROCK CEO & Creative Director, Raelene Mara.
“As Merton has shown, our Salon Edition Cluster Lashes provide so much variety and a beautiful addition to every makeup look-we are so excited to bring this amazing collection to all MODELROCK Lash Lovers!”
