Isamaya Ffrench has been named Global Brand Ambassador for viral lash brand Lashify.
The British make-up artist and founder of cosmetics brand Isamaya Beauty will represent the lash brand, creating exclusive content and championing product launches.
It has been described as a milestone moment that “marks the beginning of an exciting new chapter for both Lashify and Ffrench”, read a statement from Lashify.
“From red carpet appearances and editorial shoots, to Fashion Week and backstage beauty, Ffrench will integrate Lashify’s signature Gossamer lashes and patented DIY lash system into her creative elements.”
Ffrench and Lashify CEO Sahara Lotti previously worked together earlier this year creating looks for the Thom Browne AW25 fashion show.
The pair also collaborated on the Isamaya x Lashify Luxe Control Kit and Edge Gossamer Lash launch last year.
The formalisation of their creative alliance “has long felt inevitable”, the brand said, and the collaboration is “rooted in artistry, authenticity, and a shared mission to empower bold, unapologetic self-expression”.
Lotti said: "It is not often you meet someone like Isamaya – she is my beauty soulmate.
“We are totally in sync; it is like a creative hive mind.
“When you connect with someone on that level, collaborating is not even a question – it just makes sense."
Ffrench is a renowned make-up artist who has worked on fashion editorials for the likes of Vogue and ID magazines, as well as creating looks for singers Bjork and Rhianna.
She launched her own beauty brand, Isamaya Beauty, in 2022 and sits on the British Beauty Council’s Advisory Board.
Known for her avant garde approach, Ffrench was also Creative Director of cult fragrance brand Byredo, and has created designs for Vivienne Westwood, Jo Malone London and Burberry.
Commenting on her new role, Ffrench said: “Sahara and I share this wildly obsessive commitment to pushing beauty into new territory – technical, emotional, rebellion.
“Becoming Lashify’s Global Brand Ambassador feels like the most natural evolution of that connection.
“It is not just about lashes – it is about the power to innovate and play.
“I am genuinely thrilled to expand what we have started together, and to help shape where this brand – and beauty itself – is heading next.”