L’Oréal Paris appoints singer Charlotte Cardin as ambassador in Canada & France

By Nyima Jobe | Published: 8-Jul-2025
Recruitment Colour Cosmetics

The singer and mental health advocate will represent the beauty brand in both Canada and France, aligning with its message of empowerment and self-worth

L’Oréal Paris has named Canadian singer‑songwriter Charlotte Cardin as its brand ambassador in both Canada and France.

Cardin has gained popularity from her music career and her rising prominence comes after her 2024 album 99 NIGHTS won Album of the Year at the Juno Awards.

She was also honoured as Billboard Canada Woman of the Year in 2025.

Beyond her musical career, Cardin is deeply committed to mental health awareness and body positivity. 

As an ambassador for the Montreal Children’s Hospital Foundation, she advocates for youth wellbeing and inclusivity.

“Charlotte embodies everything L’Oréal Paris stands for, confidence, creativity and fearless self‑worth,”said Édouard Hottebart, General Manager of L’Oréal Paris Canada.

“We are thrilled to welcome her to the L’Oréal Paris family.” Echoing that sentiment, Cardin said her values match the cosmetics brand’s values, adding: “It feels incredibly natural to join the L’Oréal Paris family. 

“Their values around individuality and empowered self‑worth align deeply with who I am – and what I stand for.” 

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