L’Oréal Groupe is collaborating with artificial intelligence (AI) chipmaker Nvidia to bring next-gen AI to beauty, with the aim to deliver “never-before-imagined beauty experiences”.
L’Oréal and its partner ecosystem will leverage Nvidia’s AI Enterprise platform for rapid development and deployment of AI.
The aim is to unlock AI’s potential across multiple aspects of beauty in order to deliver “groundbreaking” experiences for consumers.
This will include the scaling of 3D digital rendering of L’Oréal products for a fusion of physical AI and gen AI, expanding the company’s creative possibilities, as well as content creation.
The news was announced on 11 June during L’Oréal’s ‘New frontiers of beauty’ press conference at trade show Viva Tech in Paris, France.
It comes at a time when beauty’s obsession with AI-generated marketing is hitting new heights.
“Gen AI is augmenting our creativity, and we see that the best outputs are a combination of human imagination and Gen AI tools – creativity and technology,” said Asmita Dubey, Chief Digital and Marketing Officer, L’Oréal Groupe, as reported by Cosmetics Business on the ground.
“At L'Oréal, we are accelerating AI-powered media solutions to move the needle on return on ad spend and sales effectiveness.
“Our goal is unparalleled consumer engagement with creativity and technology… and we are exploring these new frontiers of creativity and culture to augment marketing.
“There are three prerequisites to scale these: a strong
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