Profile
Based in Northern NSW on Australia’s east coast, we have cultivated a holistic business that aligns with our core values, honouring our commitment to the environment and animal welfare. We strive to maintain our reputation for supplying high quality, high-performance products, and our unwavering commitment to exceptional customer service and industry sustainability.
We consistently introduce truly innovative makeup products and formulations to the global market, showcasing MODELROCK’s uniqueness in an ever-evolving industry. Everything from the manufacturers, cosmetics formulas, lash artisans, packaging design and branding is meticulously overseen by owners, Raelene Mara & Jeremy Spears; no product releases to market until it is perfect in their eyes.
We engage with an enviable portfolio of distributors, stockists, makeup artists and beauty enthusiasts who, since our inception, have continued to fill their professional makeup kits and retail shelves/online stores with our products.
We are truly immersed in the industry through our:
- Commitment to consistency of quality and performance across all products/ranges
- Excellence in, and dedication to, incomparable customer service
- Social Conscience
- Innovation in the art of collaboration with industry luminaries
- Regularly showcasing at Sydney Beauty Expo
In 2023, we launched our first flagship retail store in Sydney, Australia – MODELROCK X Krystal K – bringing our highly sought-after products/ranges to a brand new audience and allowing our committed clientele to visit us in real life. Through this avenue, we have been able to offer industry education opportunities and private makeup tutorials for aspiring MUAs.
Our innovation, business acumen and excellence has been lauded globally with award wins and finalist nominations across multiple awards platforms.
Our Products:
- Strip Lashes
- Individual Lashes
- DIY Lash Extensions Kits
- Press-on, Pre-glued Lashes
- Longwear Lipstick Collections
- Colour Cosmetics
- Makeup Accessories & Tools
- Shadow Bible Magnetic Makeup Palette
- Eco-friendly sister brand – My Eco Beauty Kit
- Press-on Nails – THE GOOD NAIL CO
SUSTAINABILITY
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AWARDS & ACCOLADES
2025
- WINNER: 2025 Universal Beauty Awards - Best Aust/NZ Beauty Brand
- SILVER MEDAL: 2025 Universal Beauty Awards – Best False Lashes
- LASHPLAY! Ready-to-Wear Pre-Glued Plant Fibre Press-on Lashes
2024
- WINNER: 2024 Global Makeup Awards | Best Aust/NZ Beauty Brand
- BRONZE MEDAL: 2024 Global Makeup Awards – Best False Lashes | LASHPLAY DIY Plant Fibre Press-on Pre-glued Lashes
- HIGHLY COMMENDED (SILVER): 2024 Pure Global Beauty Awards | Best Eye/Brow Product - Tube Tech Tubular Mascara
- SILVER MEDAL: 2024 Universal Beauty Awards | Best False Lashes - LASH PLAY! DIY Lash Extensions Kits
- SILVER MEDAL: 2024 Universal Beauty Awards | Best Lip Product - Lip Essentials Hydra Silk Gloss
- FINALIST: 2024 ABIAs - Best Business Performance (non-salon)
2023
- WINNER: 2023 The MAGAP Awards - Makeup Brand of the Year
- WINNER: 2023 Beauty Boss Awards - New Product of the Year | LASHPLAY! DIY At Home Lash Extension Kits
- FINALIST: 2023 ABIAs - Best Business Performance (non-salon)
- FINALIST: 2023 MAGAP Awards - Makeup Accessories Brand of the Year
- FINALIST: 2023 Beauty Boss Awards | Change Maker of the Year | Brand Staple Product of the Year | Entrepreneur of the Year
- FINALIST: 2023 Pure Beauty Global Awards – Best NEW Eye Product | LASHPLAY! DIY At Home Lash Extension Kits
2021
- FINALIST: 2021 ABIAs - Best Business Performance (non-salon)
- FINALIST: 2021 Pure Beauty Global Awards – Best NEW Eye Product | MagnaLuxe Magnetic Lashes
2020
- FINALIST: 2020 The MAGAP Awards – Makeup Brand of the Year
2019
- WINNER: 2019 The MAGAP Awards – Makeup Brand of the Year