Luxury Japanese skin care brand Tatcha has unveiled Dewy Milk Moisturiser, the latest addition to its best-selling Dewy range.
To front the campaign, Tatcha has tapped two-time Olympic gold medallist Suni Lee, who the brand says brings her “signature mix of grace and strength” to the brand’s messaging.
The highly-anticipated release responds directly to consumer demand for a lighter alternative to the brand’s cult-favourite Dewy Skin Cream.
Formulated with what the brand describes as a unique "liquid-luxe" texture, Dewy Milk Moisturiser is designed to melt into skin, claiming to deliver hydration with a weightless feel.
It is suitable for all skin types, including oily and combination skin, which is an audience Tatcha's Global Director of Artistry Daniel Martin is especially eager to serve.
“I am so excited for The Dewy Milk Moisturiser to bring the signature Tatcha dewy glow to my oily and combination skin clients,” said Martin.
“This lightweight texture leaves a glowing finish while feeling weightless, making it perfect for a radiant finish under make-up.”
Tatcha describes the moisturiser as offering "double the bounce" and a fast-absorbing formula that supports the skin barrier while leaving a radiant, healthy glow.
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