Beautyworld Middle East 2025 returns as a leading global beauty platform

Published: 23-Jul-2025
Fragrance Hair Care Skin Care

Thousands of brands and buyers to gather for sourcing and insights at the largest beauty trade fair set for 27–29 October 2025 at DWTC

Beautyworld Middle East, the one of the world’s largest trade fairs for beauty, hair, fragrance, and wellness, is set to take place at Dubai World Trade Centre from 27–29 October 2025.

Organised by Messe Frankfurt Middle East, this edition will bring together over 2000+ exhibitors from more than 68 countries, alongside an expected 75,000+ trade visitors, reinforcing its reputation as the industry’s premier beauty business hub.

New for 2025, Next in Fragrance will take centre stage, offering an interactive feature where perfumers, brands, and fragrance houses will showcase innovation, creative processes, and scent craftsmanship live on stage. Attendees will experience specially organised talks, demonstrations, and networking opportunities, making it a must-attend platform for fragrance professionals seeking to stay ahead of industry trends and connect with the region’s high-potential market.

Complementing its immersive value, Beautyworld will also host the 2025 Beautyworld Middle East Awards, now in its 6th edition, open for entries until 6 August 2025, celebrating excellence in 17 categories.

This event offers exceptional sourcing, insight, and connectivity opportunities for cosmetics professionals.
 

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