FUTURA AVANT LAB represents the perfect fusion of innovative design, ergonomic comfort, and advanced functionality—a true manifesto for future-ready applicators . This concept brush is engineered for the next-gen makeup era:
- Innovative design: sleek, modern shapes that catch the eye and improve grip.
- Superior ergonomics: comfortable handling tailored to makeup professionals and everyday users.
- Advanced functionality: versatile synthetic fibres suitable for the latest clean, water-based, and high-performance formulas.
“We envisioned FUTURA AVANT LAB as a laboratory of ideas—a place where design meets purpose,” said Marco Sorze, Sales & Marketing Director at Pennelli Faro. “Winning at MakeUp in Paris confirms we’re not just pushing boundaries—we’re reshaping them.”
Pennelli Faro, rooted in Italy’s deep manufacturing tradition, is well-known for turning R&D into tangible beauty tools. With FUTURA AVANT LAB, the company reaffirms its role as pioneer: thinking beyond aesthetics to include ethical sourcing, clean-formulation compatibility, and a future-focused mindset.
“This award validates our ongoing research into materials and shapes that meet the demands of both beauty brands and conscious consumers,” said Alessia Bernardi, Marketing Manager at Pennelli Faro. “FUTURA AVANT LAB is more than a brush line — it’s a vision of what the future of makeup application can be.”
The award-winning concept was showcased at MakeUp in Paris 2025, where it attracted strong interest from formulation experts, product developers, and marketing teams alike.
