Market Reports

2023 trends: What's in store for physical beauty retail

From giving shoppers a chance to disconnect from the virtual world to making them feel better in the real one, physical beauty retail is reimagining its future

2023 trends: The fall of fauxthenticity and rise of proof-based beauty

In 2023, consumers will have zero tolerance for overinflated price points and claims. Brands must prove their worth to be eligible for purchase

Meet beauty's new overachievers: Hypertasking hybrids

Hybrid beauty products thrive during recessions, but the next breed will turn up the volume on multitasking in 2023

Cosmetics Business predicts 5 top beauty trends of 2023 in new report

A snapshot look at how beauty will evolve over the coming year

3 brands giving Christmas gift sets an eco-makeover

Excessive packaging waste can turn the gifting experience from festive to infuriating. This season, brands are finding ways to save as shoppers give

5 ways deodorant brands are freshening up for Gen Z

Deodorant use has been declining among young consumers for years, but brands are now shaking up the category to win them back

The latest Korean beauty tweakments and trends about to hit the West

From music to film and beauty, the world has fallen in love with everything South Korean, but as the country sets the global standard for professional treatments, Jens Kastner explores the trends to know now

Homebody beauty: the new hybrid category blending household cleaning and personal care

Beauty brands are hopping into home cleaning and vice versa, as self-care routines move beyond the bathroom

Boob to booty care: Targeted body treatments are hitting the spot

As demand soars for products that treat specific body skin issues, brands are doubling down on innovation

Why healthy hair growth is now a critical claim in hair care

Brands are tackling the 'hair loss pandemic' with an increasingly holistic approach

How the wig category shaped a reinvention

Whether they're being worn for necessity or fashion, wigs and toppers have found an entirely new consumer – and sales are surging

Styling products are back and playing their biggest trump card yet

2022 has seen the grand return of styling, with spiking demand and reimagined products that improve hair health

Sephora is coming to the UK: 'We're a perfect fit for the British consumer'

Here's everything you need to know about the beauty retailer's big move into Britain, from brand exclusives to the London store design and what it means for Feelunique

#Hairtok: Is the clock ticking for brands to cut into the buzz?

Hair care content is killing it on TikTok, and brands are seeing results. Is now the time for more players to move in?

How robots and AI are pushing the boundaries in nail care

New tech is transforming the way consumers can choose nail colour, and get a manicure

Why face make-up is behaving like sophisticated skin care

As consumers look for cosmetics to support their skin, brands are being challenged to keep up. Enter elevated primers and skin-improving foundations

Career Advice: How I became the founder of Byoma, Isle of Paradise and Tan-Luxe

Marc Elrick, CEO and founder of brand incubator Future Beauty Labs, on his rise to the top in partnership with CEW UK

One to watch: Commune is the pagan-inspired beauty brand to discover this autumn

Founded by Rémi Paringaux and Kate Neal, Commune's body care line is inspired by the magic of the English countryside

Refillable make-up: how can brands boost the customer experience?

The vogue for eco-friendly refillables is also informing new product development in make-up, but experts warn consumer compliance is key

Boss of the gloss: Why the trend for lip oils will stick around in 2023

Demand for lip oils continues to grow as the format offers exactly what consumers are looking for – a blend of care and style

How oral care is brushing up on sustainability

Cosmetics Business spotlights the new formats and materials making oral care more eco-friendly

DIY dentistry: How new tech will bring dental treatment into the home

Dental crises are deepening, but devices featuring AI-based guidance and at-home professional support could spot oral health issues before they become problematic

How plant-based and superfood ingredients are spicing up toothpaste launches

Brands are brushing up on the benefits of using botanical extracts to link oral care with whole-body health

5 ways skin care is transforming oral care

'Skinification' has come to oral care. Cosmetics Business reveals how it is sinking into innovation

Trending Articles

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    Own brand beauty is booming in 2025, and this is why As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings to appeal to consumers, reports Louise Whitbread
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    Low prices, high spend: How TikTok livestreams are reviving fast beauty TikTok may be the home of budget beauty, but livestreams are fuelling bigger order values and faster buys
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    How beauty dupes became a new form of social status With budgets under pressure, dupes are even bigger business in 2025, as they become socially desirable purchases
  4. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  5. Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025

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