Market Reports

Therapeutic body care balms are soaring, and this is why

71% of adults say they have sensitive skin, and education on social media is prompting them to take action with intensive repair-focused products

Dermatologists label 2023 the 'Year of the Neck' as the category is set to boom

Consumer awareness of 'tech neck' is bringing this overlooked segment to the mainstream

Why leading perfume brands are zeroing in on fragranced body care

As consumers are growing more experimental with their use of scent, sales of fragrance ancillaries are soaring

Why brands are creating facial skin care equivalents for the body

Harder-working body care is in demand, and brands are responding with high-level skin care that is usually reserved for the face

The body mist revival is the casual countertrend to 'beast mode' scents

The nostalgic format has been given a luxury upgrade, offering a lighter and more casual way to scent the body

Cosmetics Business reveals the top 5 bath and body care trends of 2023 in new report

From the rise of active-based body care to the influx of luxury fragrance 'ancillaries', the bath and body category is looking very different in 2023

What the 'hair cycling' trend says about Gen Z attitudes to scalp health

Consumers are investing in a carousel of products to remedy hair and scalp challenges as their needs change

These brands are riding high on #HairTok's rosemary oil trend

Rosemary oil is a hair care obsession on TikTok, and the impact it's having on brands is unprecedented

Hair waters that deliver an instant 'shine makeover' will trend into 2024

They work in seconds, deliver a mirror-like shine, and are easy to use. No wonder brands are betting on hair waters becoming an even bigger category

Forget slugging, brands are now backing overnight scalp serums

With their lightweight formulas, powerful actives, and damage-reversing benefits, night-use serums have the upper hand in scalp and hair care

Anti-dandruff care just got sexy

Brands are shaking up the dandruff care category with a new guard of alluring and elevated products

Cosmetics Business reveals the top 5 hair care trends of 2023 in new report

It's hair care's time in the spotlight as sales outstrip skin care, and consumers zero in on their hair and scalp health

Gen Z is rewriting the rulebook on how make-up is used and why

This expressive consumer group is using make-up to create an attitude, reflect emotions and meet new goals

Lip gloss: The quest for cult status

Sales of lipgloss are still skyrocketing over lipstick, but can it ever become a classic make-up bag staple?

Colour-changing make-up is now beauty's biggest personalisation trend

Cosmetics that transform via pH or UV to reveal a personalised shade have gone viral on TikTok, creating bestsellers for brands

How premium make-up brands are luring shoppers from dupes

Despite their rising prices, prestige face and lip make-up is still preferred by consumers, even those who believe dupes are just as good

How blush became this year's bestselling facial make-up product

Experimentation with playful techniques and formats is awarding the humble blusher a central role in make-up routines, and pushing sales up 65%

Cosmetics Business reveals the top 5 colour cosmetics trends of 2023 in new report

As consumers snap up prestige brands and experiment more freely with make-up, new trends are emerging

Meet the indie beauty brands choosing collaboration over competition

Brands are profiting from working together in beauty, and it's more common than many people think

This rising fragrance and beauty trend is bringing art to life

Greater experimentation between the beauty, perfume and art worlds is leading to some creative collaborations

5 unexpected beauty brand collaborations from the world of wacky

There is a growing appetite for quirky and bizarre collaborations in beauty, but even the biggest brand fans never saw these coming

Perfume brands are jumping on the trend for cocktail and café experiences

From Penhaligon's to Kayali, brands are translating their fragrance notes into exclusive experiences that connect the senses of smell and taste

Barbie burnout? How brands can dodge the risk of 'collab fatigue'

Movie and TV-inspired collaborations have reached a pink-hued high but brands still need to find a point of difference beyond the 'x'

Cosmetics Business reveals the top 5 beauty collaborations trends of 2023 in new report

Beauty collaborations have surged over the past year, with brands finding fresh ways to take their partnerships beyond the expected

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Own brand beauty is booming in 2025, and this is why As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings to appeal to consumers, reports Louise Whitbread
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Low prices, high spend: How TikTok livestreams are reviving fast beauty TikTok may be the home of budget beauty, but livestreams are fuelling bigger order values and faster buys
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    How beauty dupes became a new form of social status With budgets under pressure, dupes are even bigger business in 2025, as they become socially desirable purchases
  4. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  5. Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025

Upcoming event

Packaging Innovation and Sustainable Solutions

11 September 2025 | Virtual See all