Market Reports

A brave new world: Beauty's fascination with outer space

Whether it be product development, marketing materials or PR stunts, outer space has been a constant source of inspiration throughout beauty’s history. And now, the industry is going where no brand has never gone before

Deciem CEO on life under Estée Lauder, expansion and The Ordinary's copycats

Nicola Kilner, the leader of the Canadian maker of NIOD, joined founder Brandon Truaxe on his mission to create a transparent beauty company in 2013

Cosmetics Business Trends: How Latinx beauty is moving mainstream

Latinx beauty is gaining ground as a wave of entrepreneurs establish brands that target specific needs, celebrate local culture and tackle underrepresentation in the industry

‘The Rotten Tomatoes of beauty’: How new online platform On Beaute is revolutionising the way we buy cosmetics

Founder Chanella Buck, a marketing and e-tail expert for the Estée Lauder dynasty, explains not just how she is legitimising beauty reviews, but how she’s handing back the authority to beauty editors

Are China's virtual beauty influencers really pixel perfect?

China's biggest names in beauty are not real, but these fictitious characters on social media have a real-world impact, writes Babette Radclyffe-Thomas

Cosmetics Business Trends: 5 ingredients hopping from health to beauty in 2022

From lowering stress levels to supporting the skin microbiome, these five of-the-moment ingredients are fit for our times

List it: Getting your INCI right in the EU and US

CE.way Regulatory Consultants' Tjaša Grum reveals what you need to know when writing ingredient lists in the US and EU/UK

Cosmetics Business Trends: The hormonal care opportunity

As beauty, health and wellness converge, an uprising of young brands are carving out a promising category in hormonal care

Cosmetics Business Trends: The dawn of the 'suntellectual'

Gen Z may already be skintellectuals, but could the rise of the ‘suntellectual’ be the next big skin care story of the decade?

Silver sisters: Grey is hair care's new booming category

Following many women embracing their natural hair colour during lockdown, grey has become the shade of the moment

Cosmetics Business Trends: <br> The anti-stress skin boom

The convergence between beauty and health is accelerating. Each Friday throughout January, Cosmetics Business will release key trend insight on new trends that are emerging in this space

Cosmetics Business Trends 2022: The strengthening of 'skinclusivity'

In this week's trend insight, Cosmetics Business releases the final of 5 key beauty trends that will shape the industry in 2022 and beyond

Cosmetics Business Trends 2022: Climate-positive beauty

In this week's trend insight, Cosmetics Business releases the fourth of 5 key beauty trends that will shape the industry in 2022 and beyond

Cosmetics Business Trends 2022: Beauty's Metaverse takeover

In this week's trend insight, Cosmetics Business releases the third of 5 key beauty trends that will shape the industry in 2022 and beyond

British Beauty Council's Millie Kendall on the UK cosmetic industry's next big opportunity

The entrepreneur, CEO and Pure Beauty's debut Achiever of the Year has achieved a number of landmark firsts for the British beauty sector

Cosmetics Business Trends 2022: Guilt-free beauty

Cosmetics Business has relaunched its Trend Report series to bring you weekly trend insights. Today, the second of the 5 key beauty trends that will shape the industry in 2022 and beyond has been revealed

Virtual goldmine: How NFTs are overhauling beauty's marketing strategies

From fragrance crowdfunding to charity collaborations, the digital collectable art is causing cosmetic brands to reimagine their consumer relationships

Trend forecast 2022: The application of joy in beauty

Cosmetics Business is relaunching its Trend Report series to bring you weekly trend insights for an optimised reader experience. The first series reveals 5 key beauty trends that will shape the industry in 2022 and beyond

Male hair loss stigma: The rise of the 'bald positivity' movement

From acne to body, positivity movements have swept the breadth of the women's beauty sector, but now it's the turn of men's grooming to receive the upbeat treatment

War Paint for Men's rise to the top of make-up for men: 'I'd go back and stoke the fire a bit'

The indie men's make-up brand is frequently compared to Chanel and Tom Ford, but founder Danny Gray reveals how he went from a 'toxic masculinity' PR crisis to a mental health champion

Cosmetics Business reveals 5 new bath and body care trends in latest report

Bath and body care has taken on an elevated status. As consumers take a holistic approach to their wellness, brands can explore a total-body approach to innovation

Winners of the 2021 Pure Beauty Awards revealed

The 20th anniversary of the Pure Beauty Awards, celebrating the best in beauty, was hosted at a starry night-themed event at 8 Northumberland Avenue

From basic hygiene to wellness routine: Oral care has received the skin care treatment

Whether it's toothbrushing, flossing or tongue scraping, oral care has undergone a wellness makeover bringing the personal care category in line with the skin care industry

Let’s hear it for the boys: Co-founder of fragrance brand Boy Smells on bringing ‘genderful’ to the masses

Matthew Herman has a powerful message for fragrance – that it’s sexist. Here, he tells Cosmetics Business how Boys Smells, the brand he founded with his real-life partner David Kien, is breathing new life in the sector with their ‘genderful’ concept

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Own brand beauty is booming in 2025, and this is why As prestige and mass prices continue to climb, beauty retailers from Boots to Space NK are refining their own-label offerings to appeal to consumers, reports Louise Whitbread
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Low prices, high spend: How TikTok livestreams are reviving fast beauty TikTok may be the home of budget beauty, but livestreams are fuelling bigger order values and faster buys
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    How beauty dupes became a new form of social status With budgets under pressure, dupes are even bigger business in 2025, as they become socially desirable purchases
  4. Cosmetics Business reveals the top 5 fragrance trends of 2025 in new report From boozy notes to sleep scents and solid perfumes, the latest trends highlight the transformational effect that young Gen Z consumers are having on fragrance
  5. Cosmetics Business reveals the top 5 male grooming trends of 2025 in new report Gen Z men's experimentation with skin care brands, deodorants' fine fragrance glow up, and Amazon's category domination are among the latest trends in male grooming

Upcoming event

Packaging Innovation and Sustainable Solutions

11 September 2025 | Virtual See all