Slick Gorilla, one of the UK’s leading men’s hair styling and grooming brand, are set to make a major statement across the capital with the launch of its latest out-of-home campaign on the London Underground.
Running from 14th July to 28th July, the campaign features high-visibility placements across the city’s busiest tube lines and stations. Commuters can expect to see Slick Gorilla’s latest summer campaign showcased across hand-selected 4 Sheets & 16 sheets throughout several underground stations, ensuring maximum brand presence and engagement with London’s vibrant, style-conscious community.
This year’s campaign focuses on the ‘Slick Squad’, a team of special SAS style squad members that are formed to save young men from a bad hair day, leading with the campaign tagline, ‘Slick Squad to the Rescue’. Each artwork takes inspiration from traditional Hollywood Blockbuster movie posters, with main character & Head Squad member ‘Captain Good Hair’ being the front focus & leader of the campaign creatives.
The brand have also taken over the busy, bustling London streets, where several taxi super side ads can be seen driving throughout the city after launching earlier in June. There will also be further campaign bursts returning throughout the rest of the year, demonstrating the brand’s ongoing commitment to connecting with consumers where they live, work, and travel.
Whether you’re rushing to work or heading out for the evening, Slick Gorilla are with you on your journey, inspiring everyone to “Stay Slick” all day, every day.
Slick Gorilla are available D2C across slickgorilla.co.uk, Amazon & Boots retailers nationwide.
