The Body Shop has shaken up its C-suite team, appointing retail tycoon Mike Jatania (pictured) CEO to accelerate its growth plans.
Jatania, who has served as Executive Chairman of the British beauty retailer since late 2024, has decades of operational experience and a strong track record of building consumer brands.
His appointment will help the beauty company reassert its relevance in the competitive personal care market.
Jatania succeeds Charles Denton, who was appointed CEO at the time of The Body Shop’s acquisition by Jatania’s Auréa consortium in September 2024 and has led the company through a year of operational restructuring.
“The Body Shop is a brand with an extraordinary pioneering heritage and remarkable potential,” said Jatania.
“As we look ahead to its 50th anniversary, we remain proud of its legacy as a leader and changemaker, and we are excited about the opportunity to carry that energy and ethos into the next phase.
“Under Charles’ leadership we have stabilised the business, and we launch into the next chapter from a position of strength.
“I am looking forward to working even more closely with the team to accelerate growth, serve our customers with renewed purpose, and ensure the brand stays relevant to both existing and future generations.”
The leadership shake-up comes after a year of “stabilisation and renewal”, read a statement from The Body Shop.
Denton has been cited as helping the business to regain its footing and reconnect with its global customer base during the past year.
With this phase of the plan delivered ahead of schedule, Denton is now leaving the business.
“It has been a privilege to help set The Body Shop back on course and to play a part in shaping its revival,” commented Denton.
“I want to thank the team for their extraordinary commitment, and I leave knowing the business is in good hands for the journey ahead.”
The Body Shop recently relocated its headquarters back to Brighton, UK, where it first launched the business, calling the move a “cultural reset”.