Consumer demand for sun expectations, and what can companies do protection and sun care products to protect intellectual property resulting is rising globally.
Currently valued at US$14.9bn, the market is expected to grow to US$22.28bn by 2032 and demand for advanced, high- performance solutions that are effective as well as kind to the skin, is growing.
Consumers have become savvier about sunscreen use, including its health benefits and anti-ageing properties, and many people incorporate SPF products into their daily routine.
However, using sun care products has not always been an entirely positive experience.
For many, the formulation of sun care products, and how they look and feel when applied to the skin, has become a significant drawback which is influencing buying decisions.
For example, traditional sunscreen formulas – usually in a cream format – can be sticky or heavy to apply, which can be off-putting to the wearer.
Consumers are increasingly searching for improved products with innovative formulations that can be integrated into their skin care routines.
Consequently, sun care products must do more than just protect the skin from harmful UV rays to become favoured by consumers.
How easy is it for cosmetics companies to develop new products to meet these expectations, and what can companies do to protect intellectual property resulting from these new solutions, even when using known ingredients?
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