L'Oréal-owned make-up brand Urban Decay has reportedly ended a 15-year formulation partnership with Skindinavia, the maker of its All Nigher Setting Spray.
The news was announced in an Instagram post on 28 July by Skindinavia, which described the move as the end of “the most successful collaboration in make-up”.
Skindinavia stated in the Instagram post: “Since 2010, Skinvidania has proudly made the All Nighter Setting Spray for Urban Decay.
“It was the first and only make-up setting spray to work by cooling the make-up, not just sealing it.
“Our partnership was built on trust, sealed with a handshake and carried on for 15 wonderful years.
“Sadly, Urban Decay and its parent company L'Oréal have chosen to end the partnership with Skindinavia.”
Skindinavia added that Urban Decay All Nigher Setting Spray’s formula has been changed, which now no longer includes the brand’s cooling ingredients, it claims.
The original formula, which was developed in an exclusive partnership with Skindinavia, is protected by US patent 9198840, according to the company.
Skindinavia added in the post: “To promote their new setting spray, Urban Decay has taken to social media to diminish the existing All Nighter setting Spray formula – which Skindinavia will still make.”
Urban Decay began teasing the updated formula on Instagram on 24 July, before fully revealing the new product one day later.
It will be available to purchase via its website on 31 July, as well as Sephora and Ulta Beauty at a later date.
In another post teasing the launch, Urban Decay highlighted comments from some users complaining about the original formula and said: “The best got even better.
“New All Nighter Setting Spray now lasts longer than ever with 24hr wear, finer mist, temperature cooling technology and a refreshed scent.”
Skindinavia added in its Instagram post: “Most brands cannot stand up to big companies.
“But Skindinavia will – and we hope this might inspire others to do the same when being bullied.
“Our award-winning formula is still here for you.
“It will only change when you decide it should, not us.”
Skindinavia creates setting spray and was founded by Allen Goldman in 2005.
Cosmetics Business has contacted Urban Decay and Skindinavia for a comment.