Once confined to the kitchen pantry or herbal remedy cabinet, honey is now buzzing at the forefront of the global beauty industry.
With its rich historical use in skin care dating back to ancient Egypt, the golden nectar has re-emerged as a hero ingredient – lauded not only for its natural efficacy but also for its ecological resonance at a time when sustainability and ingredient transparency are reshaping consumer expectations.
According to data from digital marketing firm Ideate Digital, google online searches for “is honey good for your skin” have risen 60% year-on-year, while “is honey good for your hair” saw a 30% lift – underscoring a growing consumer curiosity around this age-old ingredient.
The demand is clear, and the industry is responding.
From beehives to bestsellers
Leading this honey-fuelled revolution is Gisou, the cult brand founded by entrepreneur and beekeeper Negin Mirsalehi.
Celebrating a decade of its signature Honey Infused Hair Oil in 2025, Gisou stands as a prime example of honey’s transformative rise in beauty.
“Honey is a proven, world-renowned remedy thanks to its soothing, healing properties,” a Gisou spokesperson tells Cosmetics Business.
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