The pace of change in sun care is accelerating, driven by science and sustainability.
Scientists are developing new generations of UV filters, designed not only to block harmful rays, but to improve texture, blend more easily with other skin care ingredients, and reduce environmental impact.
In many regions, however, the rules governing these products have failed to catch up, leaving the sun care industry with a patchwork of regulations that slows innovation, limits consumer choice, and stifles global competition.
Is regulatory divergence – particularly across regions with distinctly different approaches like South Korea, the United States, the EU and the UK – putting the brakes on progress?
How are Asia-Pacific markets like South Korea pushing forward, while others are hamstrung by antiquated frameworks?
What could innovation in this category look like if there was greater global consistency based on science-led rules, and how could that maximise the capabilities of modern sun care?
This article explores these questions.
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