The British Association of Beauty Therapy & Cosmetology (BABTAC) has added 16 industry experts to its Beauty Collective.
Created to champion professionalism, support practitioners and rebuild consumer trust in the professional beauty field, the collective now numbers more than 30 experts across the beauty, business and education sectors.
Newcomers include big-time Facialist Theresa Tarmey; Chief of Policy & Sustainability for the British Beauty Council Victoria Brownlie; Alexandra Forbes, Managing Director of Skin Rocks; and Advanced Facialist and Nutritionist Andy Millward.
BABTAC said its Beauty Collective aims to reflect the industry’s diversity, offering insight across industry sectors including advanced aesthetics, training and education.
As well as hairdressing, brows, lashes, make-up, nails, waxing, business, HR and finance, diversity and inclusion (DEI), menopause, mental health, wellbeing and sustainability.
The 16 new experts join names like Caroline Hirons, founder of Skin Rocks and Beauty Backed; QVC’s beauty expert; Alison Young; and Keith Conniford, former CEO of Lookfantastic Group and The Hairdressing Council.
Plus, Karen Betts, founder of Nouveau Lashes and HD Brows; Black skin care specialist, practitioner and author Dija Ayodele; and Candice Gardner, Education Manager at skin care brand Dermalogica.
The collective has pledged to continue to advocate for safer, smarter practices to ensure beauty professionals feel educated and valued, while protecting and informing the public.
Its work builds on BABTAC’s 2023-launched T.I.M.E. campaign, an initiative that aims to educate consumers on things to ask about when booking beauty treatments – such as qualifications and insurance – to help protect themselves from ‘botched’ jobs.
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