Virospack, a global leader in cosmetic packaging solutions, presents Translucent Harmony, an innovative line of packaging that responds to two of today’s strongest demands in the beauty sector: sustainability and visual differentiation.
This new solution, created especially for skin care brands, combines a colour-painted translucent glass bottle with a monomaterial PP dropper cap. Both components are 100% recyclable. The result is a sleek, minimalist, modern design that allows partial visibility of the pipette or formula inside, reinforcing key visual codes like purity, cleanliness and transparency.
“We set out to develop a packaging solution that would be both visually distinctive and technically responsible. Translucent Harmony strikes that balance between beauty, sustainability and performance,” explains Virospack’s R&D team”.
Conscious design, practical function
Unlike more complex decorative finishes, this packaging avoids the use of heavy opacifiers or metallic elements, making it easier to process through standard recycling systems. The use of PP as the sole material in the dropper cap improves its behaviour in waste-sorting operations.
The entire production process, from colour creation to painting and final assembly, is carried out at Virospack’s own facilities. This in-house production allows brands to preserve their visual identity while embracing the elegant translucent finish, ensuring the highest quality and consistency across every component.
A forward-looking trend
Translucent packaging is emerging as one of the most influential aesthetic trends in the skin care world. Virospack translates this trend into a versatile, customisable solution aligned with the values of today’s conscious consumers.
With Translucent Harmony, Virospack reinforces its commitment to innovation and sustainability in beauty packaging, offering brands a powerful new tool to stand out, communicate their values, and lead with purpose.