British brand Ghost Fragrances has completed a two-year rebrand to revitalise the 25-year-old perfume business.
The fragrance label called the new look “a refined and carefully curated vision that honours its past while boldly stepping into the future”.
This has also included a more “sustainable and conscious” approach to the brand’s operations through the addition of refillable perfumes.
“Rooted in the same emotional resonance that has captivated consumers over the years, the reimagined Ghost brand introduces a collection of elevated experiences and contemporary fragrances designed to speak to a new generation of storytellers,” Ghost Fragrances said in a statement.
While the rebrand has updated the product packaging to be more contemporary, the scents have remained unchanged.
The updated packing includes Deep Night (from £30), a blend of moon flower and peach which has been mixed with sandalwood for a rich-smelling finish.
Orb of Night (from £30) is focused on dark fruits, jasmine and roasted tonka, and is described as possessing the “magic of sundown and sunrise”.
New elixirs will be available in September 2025 and available via ghostfragrances.com.
In-store launches for the rebranded line across Superdrug, Boots, The Fragrance Shop, The Perfume Shop, Lookfantastic, John Lewis and Beauty Base will be available from 18 June.
“With Ghost, you are never confined to a single story or identity,” Ghost Fragrances added.
“Every scent becomes a tool for self-expression, allowing you to curate the energy you want to carry, whatever the mood or moment.”