Cosmetics Business Picks: 5 beauty launches out now in July

By Nyima Jobe | Published: 11-Jul-2025
Colour Cosmetics Fragrance

From Prada’s ‘bold’ new fragrance twist and Saie’s skin-loving setting powder, to Too Faced’s whipped multi-tasker, these are the latest beauty launches making serious waves

You need to be a subscriber to read this article.
Click here to find out more.

Prada has debuted its most addictive Paradoxe fragrance yet, layering salted pistachio over radiant florals, while Saie’s “most-wanted” setting powder finally lands after months of anticipation. 

Too Faced has expanded its viral Cloud Crush line with a whipped, multi-use formula, while Kylie Cosmetics has delivered a juicy hit of hydration with its new Peach Mango Lip Butter.

Rounding out the drops for this week, Chanel’s sleek Serum-In-Mist claims to bring hydration and radiance in one refreshing spritz.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Exclusive: How Jo Malone London is using nostalgia to supercharge its growth

Read more
The Estée Lauder Companies-owned fragrance giant is leaning heavily into its British heritage, with limited life collections inspired by classic UK seaside treats or British icons like Paddington Bear fuelling its homegrown and international growth

Trending Articles

  1. Shiseido Americas to make ‘significant’ job cuts The subsidiary of Japanese beauty giant Shiseido is planning to lay off staff across its US operations due to a decline in performance, according to an internal memo
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Clinique celebrates ‘viral’ nude version of Black Honey Lipstick with new pop-up The ‘Honey Goes Nude’ UK activation will showcase the Estée Lauder Companies-owned brand’s new Nude Honey Almost Lipstick, the sister product to its viral Black Honey franchise
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 8 beauty launches heating up July From Jo Malone London’s new Granada-inspired scent to an activated sea water-containing blush from Victoria Beckham Beauty, discover eight fresh products raising the temperature this summer
  4. Broadway star Billy Porter debuts inclusive brand Black Mona Lisa Beauty The three-time Tony Award winner’s first-ever make-up and skin care line promises ‘high-performance products that celebrate beauty in all its forms’

Upcoming event

Packaging Innovation and Sustainable Solutions

11 September 2025 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Exclusive: How Jo Malone London is using nostalgia to supercharge its growth

The Estée Lauder Companies-owned fragrance giant is leaning heavily into its British heritage, with limited life collections inspired by classic UK seaside treats or British icons like Paddington Bear fuelling its homegrown and international growth
Colour Cosmetics

OnlyFans star Ari Kytsya slides into Urban Decay ambassador role

The OnlyFans model is working with the L'Oréal-owned make-up brand on a campaign that aims to break down the ‘blandness’ of modern beauty marketing
Colour Cosmetics

Huda Beauty launches make-up collaboration with Palestinian musician Saint Levant

The business owned by Huda Kattan has launched a new Kalamantina shade for its Faux Filler Lip Oil, donating sales of the product to organisations supporting Palestinian agriculture and cultural preservation
Fragrance

Maison Francis Kurkdjian hits ‘significant milestone’ with new UK boutique

The fragrance house behind Baccarat Rouge has opened a boutique in luxury department store Harrods in London, offering ‘a more immersive experience’ for customers
Colour Cosmetics

Pennelli Faro Wins at the MakeUp in Paris Awards with FUTURA AVANT LAB

Pennelli Faro, the Italian manufacturer known for innovation in cosmetic brush design, has been awarded at the prestigious MakeUp in Paris Awards 2025 with FUTURA AVANT LAB, its revolutionary brush concept created to meet the evolving demands of clean beauty and high-performance formulation
Colour Cosmetics

Isamaya Ffrench named Lashify Global Brand Ambassador to push boundaries of beauty

Ffrench and Lashify founder Sahara Lotti will collaborate to ‘set a new standard for boundary-pushing beauty’
Colour Cosmetics

Shiseido Americas to make ‘significant’ job cuts

The subsidiary of Japanese beauty giant Shiseido is planning to lay off staff across its US operations due to a decline in performance, according to an internal memo
Subscribe now