Looking to enter? Click here!
The Pure Beauty Awards shines a spotlight on the most innovative and outstanding beauty products launched over the past year. Celebrating creativity, efficacy and brand impact, the awards provide a prestigious platform for companies looking to boost their profile and gain industry recognition.
Criteria
To be eligible for this year's Pure Beauty Awards, the submitted product, professional beauty treatment, or brand (if entering a brand-based category) must have launched between July 2024 and July 2025 and be available for consumer purchase in the United Kingdom, either online or in physical retail stores.
Read more: Pure Beauty Awards UK 2024: Meet the winners
Categories
With 26 awards spanning 10 key sectors of the beauty and personal care industry, the Pure Beauty Awards recognises excellence across make-up, hair care, professional beauty, ingredients, body care, and more. To complement this, two exciting new categories have been added this year: Best New Fragranced Product and Best New Eye Product.
To read the full list of categories, click here.
How to enter
Entering is simple:
- Visit the official Pure Beauty Awards website.
- Choose from the 26 available categories.
- Submit your product details, including images, via the online entry form.
- Pay the entry fee (starting at £149) to finalise your submission.
The final deadline for entries is 1 August 2025. Shortlisted entries will be featured in the September issue of Pure Beauty magazine, with winners revealed at an exclusive ceremony in Park Lane, London.
Visit the Pure Beauty Awards website to learn more, or email purebeauty@hpcimedia.com