Colgate toothpaste advert banned over sensitive teeth claims

By Sarah Parsons | Published: 19-Dec-2018
Regulatory Marketing

British advertising watchdog ASA rejected Colgate-Palmolive's defence of its Colgate Sensitive Repair and Prevent

You need to be a subscriber to read this article.
Click here to find out more.

An advert for Colgate Sensitive Repair and Prevent toothpaste has been banned by British watchdog Advertising Standards Authority (ASA).

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Marketing

Sanex advert suggesting ‘white skin superior to black skin’ banned

Read more
The Advertising Standards Authority pulled the advert promoting a shower gel for enforcing ‘negative racial stereotypes’, as it depicted black skin as being problematic

Trending Articles

  1. L’Oréal Paris collab sees Mugler return to beauty after 15 years The limited-edition colour cosmetics collection, created with L’Oréal Paris, marks the French fashion house’s first beauty launch in 15 years, with Kendall Jenner fronting the campaign
  2. Rihanna’s Fenty Beauty celebrates new launch with Fenty Café roadshow The LVMH-owned beauty brand has announced a five-stop UK tour to showcase its latest launch, Grip Trip Hydrating and Mattifying Primers
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Elemis’ Skin Spa offering pit-stop treatments pulls up in London The L’Occitane Group-owned skin care brand’s latest pop-up celebrates its partnership with Aston Martin’s Formula One Team, offering express treatments and more in London
  4. Cosmetics Business reveals the top 5 budget beauty trends of 2025 in new report With mass outpacing prestige sales for the first time in years, budget-friendly beauty has not only become aspirational, it's a force to be reckoned with in 2025
  5. Bath & Body Works apologises for 'white supremacist' candle, resold for hundreds of dollars The Snowed In holiday candle design was compared to robes worn by the racist group Ku Klux Klan

Upcoming event

Bringing Psychodermatology into Personal Care

10 September 2025 | Liverpool, UK See all

You may also like

Marketing

Sanex advert suggesting ‘white skin superior to black skin’ banned

The Advertising Standards Authority pulled the advert promoting a shower gel for enforcing ‘negative racial stereotypes’, as it depicted black skin as being problematic
Regulatory

ASA cracks down on Natur Vital PPD-free hair dye claim following CTPA complaint

The company has been making paraphenylenediamine-free claims on a range of products containing the PPD-related chemical toluene-2,5-diamine sulfate
Regulatory

P&G and Colgate-Palmolive face US fluoride lawsuits for kids’ toothpastes and mouth rinses

Six class action complaints accuse major dental product makers of deceptively marketing products containing fluoride to young children
Regulatory

Boots TV advert banned by ASA for ‘flippant’ sun safety remarks

The Boots’ No7 Future Renew serum advert featured women reminiscing about being “too busy having fun” to wear sunscreen
Regulatory

UK's advertising watchdog clamps down on menopause TikTok videos

The watchdog has banned five TikTok creator videos promoting the Napiers The Herbalists Wild Yam Skin Cream
Male Grooming

Fussy's 'Mynx' deodorant advert banned after Unilever complaint to watchdog

The ASA ruled that the refillable deodorant brand's parody Instagram post discredited Lynx
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Exclusive: The biggest beauty brands of 2024 revealed

Which cosmetics brand is this year’s most valuable? And why has the overall value of the top 50 players in beauty declined?
Subscribe now