From cult-favourite mascaras with a cocoa twist to lip balms inspired by mac and cheese, beauty brands are proving that flavour is the new frontier in formulation.
This season’s most buzzworthy launches are less about lab coats and more about latte drops, fried chicken-inspired lip balms, and body washes that smell good enough to eat.
Brands like NYX Professional Makeup, Dove, and Cosrx are teaming up with unexpected partners – from Randy’s Donuts and Los Angele’s Alfred Coffee.
These playful launches are as indulgent as they are innovative, keep reading to find out what standout beauty and food collabs have launched recently.
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