Exclusive: Marc-Antoine Barrois makes fragrance debut at Selfridges

By Alessandro Carrara | Published: 26-Jun-2025
Fragrance

The French perfume brand has opened a pop-up at the luxury department store to raise more awareness of the business

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French perfume brand Marc-Antoine Barrois has launched its fragrance range in UK luxury department store Selfridges in London. 

Releasing today (June 26), the strategic UK partnership marks a significant milestone for the brand in further expanding its London and regional presence. 

Marc-Antoine Barrois’ collection includes signature fragrances such as B683, Ganymede, Encelade and Tilia, as well as the maison's latest scent, Aldebaran. 

Supporting the expanded retail presence is a pop-up at Selfridges, which is now open for visitors. 

The brand activation is an “invitation to enter the world of Marc-Antoine Barrois”, Quentin Barrois, General Manager of the UK for the brand and brother to the founder Marc-Antoine, tells Cosmetics Business.

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