Bobbi Brown’s Jones Road Beauty is ramping up its presence in the fragrance category with the launch of its second “unconventional” scent, BKLYN.
BKLYN is a unisex fragrance that comprises lemon, neroli and sandalwood, and is described by the make-up brand as the “fragrance equivalent of your favourite lived-in jeans”.
The move to create another eau de parfum follows the success of Jones Road Beauty’s first scent, The Shower Fragrance, which launched in October 2023.
The Shower Fragrance – which has notes of neroli, orange blossom and sea spray – caused an uplift in sales across the make-up brand’s other products, and Brown hopes the debut of BKLYN will do the same.
“On paper, BKLYN is complicated – just as the history of vintage jeans can be,” Brown told Cosmetics Business.
“But, by smell, it is surprisingly simple. Once you put it on, it just feels like the finishing touch that always belonged.
“I am constantly shaping the Jones Road Beauty product line to have options for everyone.
“We added fragrance to the line-up since
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