TikTok Shop viral make-up brand P.Louise is gearing up to open its first-ever permanent UK retail destination at Manchester’s Trafford Palazzo this autumn.
The two-floor, 19,000sqft space, called ‘P.Louise City’, has been designed by founder Paige Williams to offer accessible shopping for the brand's full range.
This includes the brand’s colour cosmetics, skin care, body care and hair care products, with themed zones for each category in the store.
Other areas include a Bad B*tch Juice Bar, P.Louise Pharmacy, P.Louise Supermarket, a dedicated make-up education zone and a dancefloor.
The idea of entering into retail had always been a consideration for P.Louise, but this was dependent on the brand doing it its own way, Williams tells Cosmetics Business.
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