Gisou has signed Rosie Huntington-Whiteley as Global Ambassador to mark the beauty brand breaking into the hair styling category.
The British model fronts Gisou’s ‘Honey Milk’ hair care campaign, promoting its new Honey Milk 5-in-1 Styling Cream.
Huntington-Whiteley’s appointment and the new product are timed to complement the honey-inspired brand’s launch into beauty retailer Space NK on 22 August.
Gisou will roll out into 40 Space NK locations by the end of 2025 to accelerate its growth.
“Welcoming Rosie into the Gisou hive feels incredibly special,” Negin Mirsaleh, Gisou co-founder, told Cosmetics Business.
“She is a true style icon whose genuine love for beauty and belief in hair as a form of self-expression aligns so naturally with our world.
“I am so excited for everyone to see what we have created together.
“It is a true celebration of style, confidence, and, of course, great hair.”
Gisou was founded in 2015 and is focused on sharing the beauty benefits of honey globally, using Mirsaleh’s six-generation family beekeeping heritage.
It offers hair care items such as shampoos, conditioners, masks and serums, as well as body and lip oils.
Honey Milk 5-in-1 Styling Cream is the latest addition to Gisou’s range, claiming to deliver
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