Harry Styles' beauty brand, Pleasing, has launched into the sexual wellness category with the launch of Pleasing Yourself.
The debut collection includes two products: The Pleasing Double-Sided Vibrator (US$68) and The Pleasing Lube ($25), a premium, FDA-approved silicone lubricant.
The brand said each item has been designed as an “open invitation to explore that which makes you feel good”.
Pleasing Yourself is available via pleasing.com and launched on 25 July 2025.
Harry Lambert, Creative Director, Pleasing, said: “The idea of Pleasing Yourself is at the heart of the Pleasing brand and a part of our ethos from the very beginning.
“This next step in the Pleasing world felt like such a natural progression, especially as something our community has been asking for from the get-go.
“Pleasing Yourself is something we want our community to do – we want them to love themselves, look after themselves, treat themselves, and please themselves.”
Supporting the new collection is a campaign and pop-up event taking place from 25 July to 27 July, at the Pleasing Pleasure Shop in New York City, US.
The space will enable visitors to “step inside” the campaign through an immersive, self-guided experience.
They can explore the full Pleasing Yourself range, chat with staff and purchase products in a confessional-style booth.
Zoe Ligon, founder, Spectrum Boutique, Sex Educator and author, who helped to design the vibrator for the brand, added: “I have spent over a decade helping people explore their sexuality with curiosity, compassion, and zero shame, because for me, sex toys were the key to discovering my own pleasure.
“I will truly never tire of explaining how powerful and life-changing they can be. That’s why partnering with Pleasing felt like such a natural fit.
“Their commitment to inclusivity, thoughtful design, and sharing joy aligns so deeply with everything I believe in.”
Styles launched Pleasing in November 2021 with a range of nail polishes, skin care and branded apparel.
The company expanded into make-up in 2022 and then unveiled a range of sex-inspired fragrances in 2023.
In 2024, Pleasing broke into sun care to further expand its beauty offering.
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