Smell good, sleep well: The rise of functional fragrance in beauty and wellness

Published: 19-Jun-2025

As the beauty industry evolves toward wellness, functional fragrance has emerged as a meaningful innovation at the intersection of science and sensorial experience. Unlike traditional fragrances, which are designed primarily for aesthetic appeal, functional fragrances are formulated to deliver measurable physiological and psychological benefits, such as stress relief, improved focus, or enhanced sleep quality.

At the Barcelona Perfumery Congress 2025, Cloud Beauty will present a focused talk titled “Smell Good, Sleep Well – A Glance at Sleep-Enhance Fragrance”. Scheduled for Thursday, June 19, from 2:30 to 2:50 PM (Europe/Madrid), at Fragrance Agora, Barcelona Perfumery Congress, the session will provide insights into how fragrance can influence mood-regulating systems and support restorative sleep.

Smell good, sleep well: The rise of functional fragrance in beauty and wellness

Rooted in Asian traditions of holistic health, Cloud Beauty’s approach to functional fragrance blends natural ingredients, clinical research, and olfactory design to create products that align beauty with well-being. Sleep-enhancing fragrances, for example, are crafted using essential oils and aroma compounds known to stimulate the parasympathetic nervous system, helping to calm the mind and prepare the body for rest.

Smell good, sleep well: The rise of functional fragrance in beauty and wellness

Alongside the talk, Cloud Beauty and its partners will be showcasing a full range of sustainable and strategic solutions for beauty and fragrance brands at Booths F9, F10, and F11. The company’s comprehensive offerings include:

  • Functional, clean, and sensorial formulations
  • Sustainable packaging alternatives
  • Creative product design and development
  • Turnkey product launches
  • Regulatory and compliance support tailored to global markets

Cloud Beauty shares: "Whether you are a fragrance house, brand owner, or product developer, we welcome you to discover how functional fragrance can play a role in your next innovation."

Visit Cloud Beauty at Booth F10 and join the movement toward beauty that supports well-being—from scent to sleep.

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