Profile
Innospec is a global specialty chemicals company focused on bringing innovative new technologies to market combined with a fast and responsive service. Our global team of approximately 2,100 employees spans 22 countries, applying their extensive experience and market understanding to customers’ local needs. Integrating our global footprint with local service capability enables us to supply quality products that meet and anticipate changing market dynamics.
We recognise that being a responsible business is key to our continued success. Within our Personal Care business, we provide effective technology-based solutions for our customers, delivering innovation to create new, sustainable formulations. These concepts can help to change the way consumers receive and use their products. We are aware that the direction of the beauty care world combines science and efficacy with nature and we have the expertise to design exciting formulations around our innovative ingredients, to deliver the right blend of science and creativity. Sustainability is our focus and it is our responsibility to deliver effective ingredients in the form of dry surfactants and concentrated blends.
At Innospec, we understand that each consumer has different expectations from the beauty products they use, depending on their generation. As manufactures and suppliers of ingredients for beauty and personal care, we have the expertise, creativity and knowledge to inspire your next formulations, with endless opportunities for any generation.
Each consumer has different expectations from the beauty products they use, depending on their generation. As manufactures and suppliers of ingredients for beauty and personal care, we have the expertise, creativity and knowledge to inspire your next formulations, with endless opportunities for any generation.
Baby Boomers (1946 - 1964)
Baby Boomers represent a vital consumer segment in the personal care market, seeking products that align with their evolving lifestyles. Health and wellness take center stage for this generation, prompting a demand for age-specific solutions, including skin and hair care products that address visible signs of aging. Defy expectations with formulations designed to retain, preserve and protect skin and hair.
- H0167 The Copper Detox Shampoo
- SCS0002 The Wonderful Whip Facial Cleanser
- S0298 The Invigorating Oil Shower Oil
Generation X (1965 - 1980)
Generation X seeks refreshing new products and effective ingredients to elevate their personal care routines as they begin to experience signs of aging. They’re particularly attuned to changes in hair and skin condition and seek solutions that address moisture loss and promote vitality. Gen X consumers appreciate natural products that deliver visible results and prioritize multi-functional options that streamline busy lives.
Find new routines with caring ingredients and fresh formulations to update your regime.
- S0297 The Garden of Glycerine Heat Facial Wash
- H0166 The Popping Colour Protection Shampoo
Generation Y (1981 - 1996)
Generation Y is characterized by a strong preference for products that deliver multi- functional benefits. Their demands are shaped by digital savvy, budget awareness, and an emphasis on personalization. This generation regards hair care as equally important as skin care. Influenced by online reviews and social media trends, Gen Y prefer shopping online and values natural, ethical products made with organic and cruelty-free ingredients. With a keen focus on sustainability, they look for eco-friendly packaging and ingredient transparency.
Take a moment with low impact formulations for when you’re on the move or short on time.
- H0168 The Curiously Curly Hair Mousse
- S0299 The Brilliant Button Hand & Body Cleansing Drops
- S0294 The White Rabbit Refill Cleansing Sachet
Generation Z (Late 1990s - Early 2000s)
Generation Z is reshaping the personal care landscape with a unique perspective rooted in their values. Growing up in a digital age, they are acutely aware of environmental and social issues and seek products that resonate with their identities and principles.
Care without compromise with ingredients and formulations that put the planet first.
- S0293 The Serene Shower 99% naturally derived Shower Cream
- S0295 The Stylish C’est la vie
Generation A (2010 - 2025)
Generation A is beginning to make a notable impact on the personal care market, becoming savvy consumers of beauty products ranging from serums and toners to moisturizers and sunscreens. Growing up with technology, they embrace interactive experiences and prefer personal care products that are enjoyable to use. They often look to their Gen Y parents and Gen Z siblings for inspiration and access to the latest trends.
Kindness is strength giving you the power of gentle cleansing.
- P0004 The Precious Pup Label Free Pet Shampoo
- S0296 The Enchanting Crystal Cleansing Crystal
Come and visit us at:
- Sunscreen Symposium, September 18th-20th in Orlando, United States
- In-Cosmetics Latin America, September 23rd-24th in Sao Paulo, Brazil
- Cleaning Products, September 24th-25th in Arlington, Virginia
- Paint & Coatings, October 8th-9th in Milan, Italy
- Sepawa, October 15th – 17th, Berlin, Germany
- In-Cosmetics Asia, November 4th-6th, Bangkok, Thailand
- SCS Formulate, November 11th-12th, in Coventry, United Kingdom
- Making Cosmetics, November 20th-21st in Milan, Italy