Short for Oxygen of the Day, OOTD Beauty was founded in Korea rooted in the belief that skincare should be as essential as oxygen. Blending Korean skincare traditions with modern science, this derma K-beauty brand uses clean, vegan ingredients and lab-developed actives tailored for sensitive skin and conscious Gen Z and millennial consumers—earning global trust for its distinctive approach.
“We built OOTD Beauty not only to deliver results but to redefine the daily skincare ritual with transparent, conscious formulas that people can trust,” says Hellen Choo, founder and CEO. “Our global retail growth—whether in the US, Canada, Europe, the UK, or Japan — reflects rising demand for thoughtful, science-backed skincare. OOTD Beauty is more than skincare; it’s clean, expressive, ethically made, and designed for sensitive skin — feeling as essential and refreshing as your daily breath of air.”
Innovative K-Beauty with Gentle, Research-Driven Formulas
The brand captured the spotlight as a seven-time finalist at the 2025 Pure Beauty Global Awards, including:
• Best Indie Brand
• Best Eye Product – Intensive Eye Serum
• Best Face Mask or Exfoliator – Collagen Supreme Mask & Glass Skin Rice Water Toner Pad
• Best Serum – Dark Spot Vitamin C Serum
• Best Moisturiser – Collagen Plumping Toner
• Best Beauty Tool or Device – Star Spot Patch
Product Spotlight: Collagen Supreme Mask
Finalist – Best Face Mask or Exfoliator
This dermatologist-tested collagen sheet mask combines hyaluronic acid, witch hazel, and collagen to deeply moisturise dry, sensitive skin while smoothing texture. Known for boosting elasticity and supporting youthful skin, it delivers visible results without compromise.
Product Spotlight: Star Spot Patch
Finalist – Best Beauty Tool or Device
Part of the star-shaped patch trend seen on K-pop idols like Riize, Stray Kids, and NewJeans, it quickly gained viral acclaim. A viral bestseller celebrated for its playful design and effective results, this clinically tested hydrocolloid patch combines niacinamide to fade dark spots and even skin tone with ceramides to strengthen the skin barrier. Its strong adhesion and breathable fit provide all-day comfort.
Global Growth Backed by Results
In just a few years, OOTD Beauty has sold over 15 million products worldwide, a clear sign of rising momentum.
Available in more than 27 countries and over 3,000 stores, OOTD Beauty’s reach continues to expand—one product sells every 10 seconds globally.
This growth is reflected in a strong online presence, with many OOTD derma-tested, vegan products consistently ranking in Amazon’s top 100 in the US and Japan— including No. 6 sheet masks in the US and No. 17 star spot patches in Japan.
In the UK, OOTD Beauty is expanding through TK Maxx offline stores and growing retail partnerships, solidifying its position as a rising global skincare leader.
What’s Next: OOTD and the Future of K-Beauty
Rooted in the belief that skincare should be as essential and refreshing as a daily breath of air, OOTD Beauty is redefining clean K-beauty for the modern world. With derma-tested, vegan formulas balancing scientific credibility and expressive design, the brand continues to expand globally—making everyday self-care purposeful and empowering.
Contact:
- Email: global.pr@ootdbeauty.com
- Official Website: https://ootdbeauty.com/
- Official Amazon Storefront: #OOTD Beauty Amazon Storefront