L’Oréal CEO Nicolas Hieronimus says the future of beauty lies in a “new paradigm of longevity” – and the group plans to democratise longevity beauty via a new range of products and devices.
Longevity beauty – which uses new cutting-edge science to shift the focus of beauty from symptom correction to root causes intervention – will be a key driver in the French conglomerate's growth plans for 2025, 2026 and beyond.
The goal is to empower consumers to move from corrective care to preventive care, with a “very strong solution” from L’Oréal expected to be on the market by 2026 via brands such as Lancôme and Vichy (more details on this to be revealed by Cosmetics Business soon).
“We are truly entering a new era of science, where beauty and longevity will be intertwined for the wellbeing of the population,” said Hieronimus at L’Oréal’s ‘The beauty of longevity’ conference at Le Visionnaire in Paris, France, on 10 June, as reported by Cosmetics Business on the ground.
Backed by L’Oréal’s Longevity Integrative Science, the group is aiming to establish beauty as one of the fundamental pillars of longevity, demonstrating that skin health is a vital part of a longer, healthier life.
This science explores how cellular activity, communication and inflammation impact
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