Huda Beauty and Rimmel London are proving that music is the next beauty frontier

By Alessandro Carrara | Published: 18-Jun-2025
Colour Cosmetics Skin Care

Huda Kattan’s cosmetics brand, L’Oréal’s Kiehl’s and Coty’s Rimmel London are among the beauty business tapping into music to solidify their brands and products in the minds of consumers

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Beauty is proving time and time again that it is not afraid to be adventurous with its brand collaborations, and music is its next big play.

The industry became deeply infatuated with the Olympic games and global sports events in 2024, with sponsorships, ambassador appointments and product launches that still continue to this date. 

Video games have been another unlikely, yet thriving, team-up, which has seen even the most prestigious luxury houses launch activations on gaming platforms such as Roblox. 

Fast forward to 2025, and beauty is currently finding its collaboration home in Formula 1  and now music, which appears poised to become the industry’s next love affair.

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